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ACTIVATION
EXPERIENTIAL

Imprint Projects helped LEGO® bring to life the global “Rebuild the World” campaign.

To make this message relevant and meaningful for children and their families, we organized artist collaborations, city-specific LEGO installations, and community events that addressed local, civic issues.

In Oakland, we partnered with artist Masako Miki and LEGO Master Builders to build an installation of Masako’s characters to inspire kids and give them a world to contribute their own ideas to.

Over 1,500 young people came out to reimagine their hometowns and design imaginative new cities of the future.