Associate Creative Director
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Absolut Nights

BRANDING
FILM
DIGITAL CONTENT
PRINT
OUTDOOR

 

Absolut Nights are one-of-a-kind, live experiences that put the art in party. Collaborating with artists pushing the boundaries of their field, Absolut turned the night into a canvas for audiences to party like never before. In New York, a skyline shifted. In Johannesburg, the dancefloor became kinetic. In Berlin, the audience was the lightshow. In Sao Paolo, identities were altered.

We set the bar high and created a toolkit for local markets to create their own events around the globe.

 
 
 
 

CREATIVE CREDITS

AGENCY  SID LEE
CREATIVE DIRECTOR   James Yeats Smith
CREATIVE  Thomas Glover
CREATIVE  Eoin McLaughlin
DESIGN DIRECTOR  Andrew Peet
PHOTOGRAPHER  Simon Emmett