Part of the Pepsi family, Mirinda is a soft drink popular with kids all over the world - from India to South America and from the Middle East to New Zealand. Our challenge was to find a single, unique and universal language to speak to them all.
This insanely bright, super fizzy, and flavor packed drink is an assault on your senses - so decided to mess with kids' senses even more. We created a campaign toolkit which includes TV, content films, print, GIFs, stickers, and more.
Working with illustration and animation geniuses Golden Wolf - we created two content films, one for the hero Orange flavor, and one for the rest.
The best scenes were extracted from the content films to create sharable looping gifs for social channels.
We then created sticker packs for messaging platforms around the world.
AGENCY The Barbarian Group
CHIEF CREATIVE OFFICER Edu Pou
CREATIVE DIRECTOR Eric Burnett
ASSOCIATE CREATIVE DIRECTOR Stephen Petronis
SENIOR ART DIRECTOR Andrew Peet
SENIOR ART DIRECTOR Julia Melograna
SENIOR COPYWRITER Tucker Loosbrock
COPYWRITER Joel Lundblad
ANIMATION + ILLUSTRATION Golden Wolf