IBM firmly believes that cognitive computing systems like Watson have the ability to fundamentally change the world. The problem is that while many people might have heard of Watson ("That's the computer that beat Jeopardy!, right?"), most don't understand what it is or how it works. Even less know that is is already being used right now.
We were asked to create a series of films which demonstrate how companies are using IBM technology to transform their business and change the lives of their customers and users.
Each film was accompanied by a long-form article on Medium offering a deeper dive into the story and the role which IBM plays. These stories were also translated into physical experiences at IBM technology conferences around the country.
THE FIRST FILM IN THE SERIES FOCUSED ON SIMON, AN ULTRA-RUNNER WHO USES THE IBM-POWERED RUNKEEPER APP LIKE NO ONE ELSE.
WE TRAVELED 70 MILES OFF THE COAST OF WESTERN AUSTRALIA TO SHOW THE INCREDIBLE PLACES IBM WATSON IS BEING USED RIGHT NOW.
ONLY 37% OF SERVICE DOGS MAKE IT THROUGH TRAINING, WITH THE HELP OF IBM, GUIDING EYES FOR THE BLIND IS INCREASING THAT NUMBER EVERY DAY.
MOST DIABETICS GET ON AVERAGE ONLY 10 MINUTES WITH A HEATH PROFESSIONAL EVERY 90 DAYS, BUT DIABETES IS A CONDITION WHICH REQUIRES CONTINUOUS VIGILANCE.
IBM HAS PARTNERED WITH MEDTRONIC TO HELP THE MOST AT RISK MANAGE THEIR CONDITION.
AGENCY The Barbarian Group
GROUP CREATIVE DIRECTOR Adam Lau
ASSOCIATE CREATIVE DIRECTORS Andrew Peet, Eric Burnett, Kevin Chan
COPYWRITERS Tom Eila, Dan Galganski, Shane O'Brien
GRAPHIC DESIGNER Albie Eloy
Tucker Walsh - m ss ng p eces
Tristan Houghton - Taxi Films
Charlie Mysak - Tiny Giant
Cannes Lions Cyber (Shortlisted)