GE has a history of working with The Barbarian Group to elevate and experiment with its social channels and showcase the scope of its scientific and industrial capabilities in a fun, relatable way.
This time, we created #DroneWeek - a week-long live streaming event hosted on Periscope. The project allowed viewers to criss-cross the U.S. and get a drone's eye view of some of the company's most impressive and least accessible facilities where jet engines, locomotives, wind turbines and industrial machinery are made and tested to extremes. Along with the drone flights it featured live interviews and expert commentary from GE scientists and technologists.
It's Shark Week for science and social video nerds.
AGENCY The Barbarian Group
CREATIVE DIRECTOR Adam Lau
SENIOR ART DIRECTOR Andrew Peet