Associate Creative Director
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GE #DroneWeek

SOCIAL CONTENT
LIVE STREAM
DRONES

 

GE has a history of working with The Barbarian Group to elevate and experiment with its social channels and showcase the scope of its scientific and industrial capabilities in a fun, relatable way. 

This time, we created #DroneWeek - a week-long live streaming event hosted on Periscope. The project allowed viewers to criss-cross the U.S. and get a drone's eye view of some of the company's most impressive and least accessible facilities where jet engines, locomotives, wind turbines and industrial machinery are made and tested to extremes. Along with the drone flights it featured live interviews and expert commentary from GE scientists and technologists.

It's Shark Week for science and social video nerds.

 
 
 
 

CREATIVE CREDITS

AGENCY  The Barbarian Group
CREATIVE DIRECTOR   Adam Lau
SENIOR ART DIRECTOR  Andrew Peet