Associate Creative Director
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ASICS Made of Sport

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ASICS is reclaiming the idea of true sport, and giving it back to the everyday athlete. The Made of Sport campaign encourages the audience to ask themselves if they too are made of the dedication, commitment and passion that true sport athletes exhibit.

It celebrates the early mornings and the late nights this commitment requires. It honors the athletes who respect one another and cherish the challenges, demands and dedication that keep them pushing for rewards more noble and valuable than fame and wealth.

 
 
 
 

CREATIVE CREDITS

AGENCY 180 Amsterdam
CREATIVE DIRECTOR  Dean Maryon
CREATIVE  Ben Bartels
CREATIVE  Joe Craig
DESIGNER  Andrew Peet
PHOTOGRAPHER  Ben Ingham