The Transform Today campaign was the first work from SID LEE as Absolut's lead creative agency.
Building off of Absolut’s three-decade legacy as a player in the contemporary art world, we recruited four international emerging artists to inspire millenials to take control of the future, to Transform Today.
AGENCY SID LEE
CREATIVE DIRECTOR James Yeats Smith
ACD Roger Leebody
ACD Gillian Gleddinning
CREATIVE Sébastien Partika
CREATIVE Édouard Olhagaray
LEAD DESIGNER Michel Lavoie
GRAPHIC DESIGNER Andrew Peet
DIGITAL DESIGNER Kevin Yaun
PHOTOGRAPHERS Norman Jean Roy & Emil Larsson