Associate Creative Director
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Absolut Transform Today

PRINT
OUTDOOR
DIGITAL

 

The Transform Today campaign was the first work from SID LEE as Absolut's lead creative agency.

Building off of Absolut’s three-decade legacy as a player in the contemporary art world, we recruited four international emerging artists to inspire millenials to take control of the future, to Transform Today.

The campaign spanned TV, online content films, print and outdoor, digital, social and eventually became experiential with the launch of Absolut Nights.

 
 
 
 

CREATIVE CREDITS

AGENCY  SID LEE
CREATIVE DIRECTOR  James Yeats Smith
ACD  Roger Leebody
ACD  Gillian Gleddinning
CREATIVE  Sébastien Partika
CREATIVE  Édouard Olhagaray
LEAD DESIGNER  Michel Lavoie
GRAPHIC DESIGNER  Andrew Peet
DIGITAL DESIGNER  Kevin Yaun
PHOTOGRAPHERS  Norman Jean Roy & Emil Larsson